Analog is a games development fanzine, aimed at both creators and fans. The focus of the editorial is to ignite concepts of morality and change within the development of video games and evoke alternative ways of thinking in the future of their development. I based the brand Identity upon the juxtaposition between digital and non digital media; the latter being not only the forms of historical technology that have been used for the past 50 years but also the analog nature of reality. Thus this is reflected in a direct manner (given the name “Analog”) and the opposing pixelated binary style of the Visual Identity. In addition to the Brand ID I created a series of illustrations which were featured as front covers for the Fanzine.
